It's National Apprenticeship Week (NAW) from 3rd to 9th February, and the theme for the week is 'Look Beyond', which will help showcase the true meaning of diversity within apprenticeships, including:

• calling on young people to look beyond traditional routes into employment and explore the diversity of career options and industries now available to them through apprenticeships;
• calling on employers to look beyond traditional hiring routes and shout about the value they already see from diversifying their workforce by employing apprentices;
• calling on parents and teachers to look beyond old preconceptions around apprenticeships, building understanding of the true value they bring, and sharing this with young people.

We'll be showing our support on Facebook and Twitter, and we'll also be attending a National Apprenticeship Week & Recruitment Event at Kidderminster Library in conjunction with Jobcentre Plus on Monday 3rd February, 10am - 1pm.

National Apprenticeship Week is a time to recognise and applaud apprenticeship success stories across the country, extending the message to communities and audiences that are less familiar with the value and return on investment they bring. Apprentice employers will use the opportunity to promote their successful apprenticeship programmes to potential apprentices, parents and other employers. Whilst many current and former apprentices will go back to school to tell their progression stories, attracting the next generation of apprentices, so they too can fire up their future career.